Snapchat Is Launching A New Discovery Tool: Context Cards

I don’t know I’ve reached Snap’s global headquarters until I am standing in front of them, leaning on the handle of my rolling suitcase and puzzling over a map app. A baby-faced security guard in braces approaches me. “I’m here to see Evan Spiegel,” I tell him.

Earlier, when I’d asked for a tour of Snap’s offices, the company spokesperson said it would be hard. This doesn’t make sense until I am on campus, which is marked by a door mid-block with a small wooden sign that says in nearly invisible script: Snap Inc. It’s designed to be missed. The building’s last tenant was the actor Matthew McConaughey and, fun fact, McConaughey’s former bedroom is now a conference room called Cuttlefish. The campus is really just a half-dozen unmarked buildings up the street from the Venice Beach Boardwalk, each about the size of McConaughey’s former abode, with white shades pulled down over the windows.

Yet it’s extraordinary that I’m here at all, considering how the company has interacted with the public—which is not very much. Since Snap launched six years ago, founders Evan Spiegel and Bobby Murphy have preferred to keep a very low profile. “I really am trying to do a better job communicating,” Spiegel told an audience at the Vanity Fair conference last week. “You know, we run a survey across our company and…overwhelmingly this year it was like, we want to hear more from you and I’m like…really? All right.”

As CEO, Spiegel has given few on-the-record interviews to the press, and even within the company, he has preferred to work with small, product-focused groups. In contrast to the large tech companies to which Snap is often compared, which create press events out of product launches and use conferences and interviews to allow their founders to become the company’s public face, Spiegel has preferred to let Snap’s products speak for themselves. For a long time, that strategy worked, allowing Spiegel to parlay the service into a global messaging app with 173 million daily active users who publish three billion photo and video “Snaps” every single day.

But that was before Snap went public. In the seven months since, the stock has lost nearly 40 percent of its value as investors question its strategy and its growth prospects. One of the most significant demands of a public company is that its leaders communicate—constantly—about their plans for the future and the progress they are making. The challenge Spiegel now faces is that he must help a much broader variety of people—investors, analysts, reporters, potential hires, and its current employees—to understand Snap’s vision, and persuade them of its capabilities without losing the company’s long-term focus on innovation.

Spiegel knows it means he has to change. “I think evolving really quickly is part of the job here,” he tells me. We sit in a lofted conference room in a building across the street, and he is dressed in black jeans and a t-shirt with white sneakers, one leg crossed over the other, smiling. “In the beginning, the most valuable thing for me to be doing was work on the product, and now one of the most valuable things for me to be doing is communicate. I’ve had to really shift my perspective for what I consider valuable.”

That perspective shift is why I have come. Today, Snapchat is launching Context Cards, which allow users to swipe up on some Snaps to find out more information and connect to other services such as Lyft or OpenTable. Snap has always based its product on the idea that images are their own context—that in the mobile era, they’re evolving into their own form of communication. By adding words and information, Spiegel is elevating them further, inviting Snap’s users to act on what they see by searching and discovering directly through images.

It’s not yet clear that Spiegel will have what it takes to build Snapchat into the type of company that competes with the likes of Google and Facebook. It’s not clear that he’ll be able to expand beyond his core user base—young people, particularly those under 25, who spend an average 40 minutes every day on Snap, according to the company. (That’s more than Instagram, which recently announced that its users in the same age range spend 32 minutes daily on the service.)

But what is clear is that Spiegel knows something about how to build products for this fundamental communication shift. From the moment he turned down Facebook’s $ 3 billion acquisition offer, the behemoth social network has been copying it. Stories has become embraced as a format for sharing mobile visual information just as Facebook’s News Feed became the dominant format for the last decade of social services. So when Spiegel, who had the foresight to grok this change, offers to talk, it makes sense to listen.

Spiegel’s vision for Snap begins with the assumption that most pictures aren’t precious. Rather, images are evolving into a new language, and as the tools to capture and manipulate them become more ubiquitous, we are able to express ourselves more frequently and fully. That’s why the app he launched opens to the camera, and that’s why he calls Snap a “camera” company. Like phone calls, Snaps aren’t intended to be stored so much as they’re meant to be absorbed, decoded, and released.

With Context Cards, Spiegel is attempting to rethink the way we discover new information. Currently, he explains, people find stuff on the internet by typing queries into search boxes and following hyperlinks to the content. Consider a YouTube video. “You upload the video, and you tag it with a bunch of text,” says Spiegel. “If you want to go find that video again, you type in the text and it surfaces the video.” In other words, the text directs you to video.

On mobile devices, Spiegel believes that the order is inverting. Users will instead begin with images and video that will direct them to text—and more images and video. He pulls out his Samsung J5. (He regularly switches up his phone, but, he says, “I’m kinda stuck on this phone for now.”) Spiegel opens Snapchat and taps on a story featuring a restaurant with the miniscule “more” icon at the bottom. He swipes up to reveal a card that looks a lot like the screens that pop up on Google Maps when you search for, say, a drugstore. It offers contact information, hours of operation, and directions to the venue, as well as reviews, maps, tips, and more information about whatever is in the Snap. Want a ride to that beach bonfire where your friends are roasting marshmallows right now? Care for a reservation at that fried chicken joint you stumbled across on Snap Map? Snap has struck partnerships with a host of services including Lyft and Uber, Tripadvisor, OpenTable, and Foursquare to offer services and information.

Context Cards in action.

Courtesy of Snap

Many of the locations will also have Stories integrated into the cards. These Stories will feature Snaps that users send to the public “Our Story” option, curated through machine learning and human selection in the same way they’re curated for Snap Map. In some cases, Snaps will disappear after 24 hours, but in other cases they may remain longer. In time, partners may also choose to provide images. It’s clear that Context Cards will appeal to advertisers looking for new ways to win attention from Snap’s users. And, of course, they may appeal to investors looking for new business opportunities within the service. Snap will wait to see how users embrace this new approach to discovery before the company attempts to make money off of it.

That is, assuming Snapchatters embrace Context Cards at all. There are good reasons to assume they will. Like Twitter or Facebook or any social service, Snap’s design can be confusing to people coming to it for the first time. For one, it relies on a network effect, which means it’s a lot more interesting when you discover that your friends are already there and using it. Also, there are no directions for a new user; you figure it out by messing around on it. But just as Twitter’s users eventually figured out the hashtag and the significance of adding a period before the “@” sign in a Tweet, Snap’s users have grown up inside of it and grown accustomed to its design. They visit it, on average, 20 times each day. They aren’t blindsided when they open up to a camera. They’re used to swiping up in order to discover new things because they’ve been swiping up on the Discover page to see more content, and swiping up on channels like Vulture or the New York Times to read longer articles. It’s not inconceivable that they’ll also swipe up on the Context Cards, though Snap will wait to review their interactions before developing it further.

Courtesy of Snap

What’s more, these cards are a recognition of how people are already using images in social. Social has ushered in the age of the digital influencer, in which we make decisions about everything from where to eat to what dining room table to buy by scrolling daily through our feeds. We are living in the age of the Instagram restaurant. People are seduced by a personal story, and want the information to make it happen for themselves. In that way, the cards are a less of an innovation than a recognition of the power already embodied in Spiegel’s product.

Spiegel takes pride in choosing to embrace ideas that run counter to those taken up by his Bay Area-based competitors. Among them is the need for speed in releasing new products. “One of the things that happens when you’re an innovator is there’s actually no benefit to being really, really fast,” he says. “You’re the one creating the new stuff, so there’s no one who’s racing you. It’s actually very important that you are slow and deliberate.” He says that when people join Snap from the Valley, they often want to ship products right away. “It’s like, why?” he says. “That just doesn’t make sense.”

Growth, too, is not something Snap has valued above all else. Instead, driven in part by the fact that Snap rents its computing infrastructure from Google and Amazon and seeks to control its costs, Spiegel prioritizes attracting economically valuable users. In its most recent quarterly earnings, the company reported it had grown its user base by just 21 percent over the past year. But most of those users came from the lucrative North American market where Snapchat was also able to increase the amount of revenue it made per user.

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Spiegel believes Snap’s value is wrapped up in its ability to advance transformative new ideas. In the S-1 document that the company filed to go public, Spiegel wrote, “Our strategy is to invest in product innovation and take risks to improve our camera platform.”

But it’s not yet clear that innovation is a strong enough strategy for Snapchat to beat out competitors over the long run. Both Facebook and Google have made a practice of copying Snap’s most significant developments. After Instagram launched a mimic of its Stories feature in August 2016, the service saw engagement escalate considerably, and Facebook has now rolled out a Stories clone in Messenger, WhatsApp and its flagship app. Meanwhile, Google is reported to be working on its own version of the multimedia format, codenamed “Stamp.”

And more, it’s not yet clear whether Context Cards qualify as an innovation, or if Spiegel is simply adopting the best aspects of other visual services. There are many social services that invite users to click on images to discover more information, from Instagram and Google Maps to Pinterest and Houzz.

If Spiegel’s approach does take off among Snap’s users, he runs the risk he always runs—which is that Snap has the vision to create new products in line with how a new generation wants to create on their phones, but it ends up being copied and spread by a company with a more user-friendly open façade and a broader user base.

Spiegel, at least, is certain his approach will work. He’s betting the company’s future on the fact that Snap will be capable of reinventing itself and its service over and over again to become the dominant tool for communication on the visual web. “We have an opportunity to really change things,” he tells me, when I ask specifically about Snapchat’s current culture. “If you look at the past five or six years, in every category—whether it’s communication or media—we have absolutely transformed the technology landscape.” He ticks through the impact he believes Snap has had on technology to date, including the shift in how we use cameras to communicate and the rise of new formats like Stories. “There is no better place to be than Snap right now,” he says.

We shake hands and I stumble out to the sidewalk where, apart from the jovial security guard, there’s little trace of the $ 17 billion tech company just a few feet away. This, too, will change. Many of the company’s engineers have already moved to a much larger office a lot farther from the beach in neighboring Santa Monica in a building where Matthew McConaughey would likely never choose to live. Some time next year, Spiegel will join them in the new headquarters. The sign on the door—Snap Inc—will likely remain small.

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A 13% Yield, Industry Turnaround, And Upside Potential For This Pure-Play LP

Have you ever had to grit your teeth and “hang in there” while one of your holdings works through an industry trough? That’s where we’ve been at with USA Compression Partners LP (USAC) for the past few quarters. As US drilling declined and picked back up, USAC, the leading US pure play compression company, has seen its DCF and distribution coverage falter due to a lagging effect – new compression demand tends to lag increased drilling by a few quarters. Its price/unit also suffered.

Fortunately, USAC has a very supportive general partner, USAC Compression Holdings LLC, which has continued to reinvest 50% of its quarterly distributions in USAC. This has allowed to maintain a “cash distribution coverage ratio” above 1x. (Left column is Q2 ’17; right column is Q1 ’17):

(Source: USAC site)

Here’s how this has played out over the past four quarters – the DCF/Distribution coverage has below 1x, but due to the $ 6M-plus that has been reinvested each quarter, they’ve been able to maintain their $ .525 quarterly payout with a cash coverage ratio averaging 1.055x:

Management reaffirmed it’s 2017 guidance on the Q2 earnings release. We’ve updated this table with the actual distribution figures from Q1-Q2, to compare them to the guidance figures.

If USAC maintains the current level of total distributions, their traditional DCF/Distribution coverage will be in a range of .84x to .95x, according to the DCF guidance range.

However, if their GP continues to reinvest its distributions in Q3 and Q4 ’17, USAC’s cash distribution coverage ratio will be in a 1.06x to 1.20x range.

In this table, we compare the actual Q1-2 ’17 EBITDA and DCF figures vs. the pro-rated 2017 guidance figures. So far in 2017, management has achieved the low end of its guidance in both DCF and EBITDA.

However, there are reasons to believe that this will improve in the second half of 2017 and in 2018, which we’ll detail in the Earnings and Back To The Future sections further on in the article.

Distributions:

USAC’s next distribution should have an ex-dividend date sometime in late July. It pays in the usual Feb/May/Aug/Nov LP cycle. Management has maintained a $ .525 quarterly payout since August 2015, which is 23.53% above its targeted minimum quarterly distribution.

You can track USAC’s price and current yield in the Basic Materials section of our High Dividend Stocks By Sector Tables.

Unit holders get a K-1 at tax time.

Note: Investing in LPs and MLPs may present tax complications when done in an IRA. Additionally, since LPs usually make tax-deferred distributions, you’d reap more tax benefits by holding them in a non-IRA account. At any rate, please consult your accountant about this issue.

Options:

We feature option-selling trades for USAC in our premium subscription service, which we can’t reveal here, but you can see details for over 25 trades in our free Covered Calls and Cash Secured Puts Tables.

Earnings:

In Q2 ’17, EBITDA was down slightly vs. Q2 ’16, while DCF fell -11% due to “some acceleration in maintenance activities during the quarter, as demand for certain idle units in our fleet increased more than expected.”

OK, so DCF was down due to increased demand – not a totally negative scenario – they needed to spend to prepare more machinery for future service.

Sequentially, this was USAC’s best EBITDA figure since Q2 ’16. Fleet utilization was also up, as they noted on the Q2 earnings call: “Our average horsepower utilization for the second quarter was 91.2%, up nicely from 88.2% in Q1, continuing the upward movement of recent quarters.”

“We increased our core compression service revenues by about 5% over the first quarter and achieved a gross margin of over 67%, which was also up from the first quarter.”

Here’s what investors have had to deal with over the past 4 quarters, in return for receiving the steady $ .525/unit quarterly payout – flat revenue, EBITDA down -6%; DCF down -10%; DCF Distribution Coverage down -20%; and unit growth of 12.43%.

Like many of the companies we cover in our articles, USAC has long-term fee-based contracts. Management has also done a good job of keeping bad debt at a minimum, (less than 0.07% over the past 12 years), through partnering with larger, solid counter-parties, and maintaining long-term relationships:

We wouldn’t be braving these headwinds over the past year if it wasn’t for management’s long-term track record of growth – EBITDA CAGR of 15%, Revenue CAGR of 16%, with margins above 50%, (and, of course, the steady distribution).

In addition, USAC has a long history of weathering natural gas cycles. Due to the critical need for its compression services – producers need compression to move natural gas through the pipeline system. This company isn’t going away anytime soon:

Another factor which makes compression services “sticky” over the long term is the profile of natural gas wells in shale plays, which not only need more compression but also tend to have a long 20-year-plus life, after stabilizing.

Management has grown USAC’s asset base considerably, but also made a savvy move in 2016 and 2017 – they cut capex substantially, in response to the downturn:

(Source: USAC site)

Back To The Future:

So, can USAC return to growth, or, at least get to better distribution coverage in the second half of 2017 and in 2018? Management thinks so. On the Q2 earnings call, they said the following:

Looking back on the quarter, we experienced increased activity on the part of our midstream and large E&P customers. This increase in demand has led to tightening in availability of certain types and classes of equipment, leading to increased fleet utilization, both for USA Compression as well as select sector peers. USA’s larger horsepower fleet utilization is now back to levels virtually the same as before the industry decline, in the mid-90% area.”

We also improved visibility regarding demand for our services and corresponding contracting activities, well into 2018. Given this tightness, we have increased the monthly service fees we charge on many types of equipment we use to provide our services.” (Emphasis ours)

During the second quarter, we also saw strong contracting activity, signing new contracts for upwards of a 160,000 horsepower.”

As of the end of the second quarter, we expect to take delivery of approximately 70,000 new-build horsepower in the second half of 2017, part of approximately a 125,000 total horsepower that is already contracted and expected to start in the back half of the year, further increasing utilization as well as revenues and cash flow.”

For 2018, we’ve already contracted to build and take delivery of approximately a 150,000 horsepower throughout the year with the majority already spoken for by our core customers.”

able to see increasing cash flows and increasing activity over the next — the rest of this year and well into 2018. We think we kind of grow back into a coverage level that’s a little more attractive than where we are now.”

Another positive note was that management doesn’t see any more unit dilution in the near future: “We are not looking at any need for equity and we think that the business kind of naturally delevers over the course of the next two, four-plus quarters.” (Source-Q2 earnings call)

Industry Tailwinds:

Management also addressed the changes which have been evolving in the industry on the Q2 earnings call:

“There is a fundamental shift occurring in the oil and gas industry as certain shale plays move from the exploration/exploitation mode into the development mode, driven in many cases by our larger upstream customers. This moment toward massive mining type, manufacturing oriented project results and initial production volumes in many cases approaching those of large offshore production platforms.”

“Our business is driven by natural gas demand and production. As the industry has evolved into these larger projects, our large horsepower fleet sits right in the middle of it all. We continue to see significant activity by our customers, especially in the Permian and Delaware basins, and it is all focused on the very largest compression units in our fleet.”

(Source: USAC site)

What’s causing the increased demand for compression? US producers are adding rigs in key areas – excepting the Marcellus, which was up 73% from the trough, all of the areas listed below had rig counts up by triple digits as of 8/11/17.

(Source: USAC site)

As management noted in the earnings call, “The factors driving natural gas demand and the associated need for increased domestic natural gas infrastructure remain firmly in place – exports to Mexico, LNG exports, industrial demand, and gas-fired electric generation.”

(Source: USAC site)

Risks:

As we noted earlier, USAC isn’t currently covering its distributions in a traditional DCF/distribution model – its general partner, USAC Compression Holdings LLC, has been supporting the distribution by electing to reinvest 50% of its distributions into the company’s DRIP plan, which affords USAC more cash to continue paying out that $ .525 distribution every quarter. If the general partner decides to stop reinvesting in the near term and USAC’s anticipated earnings growth doesn’t emerge, management may be forced to cut the distribution.

Hurricane damage – Hurricane Harvey caused some wells to be shut in within the Eagle Ford area – the net downside is unknown as of yet. “The shut-in wells also have disrupted natural gas pipeline flows into Mexico, one of the biggest purchasers of Eagle Ford gas, and caused prices to spike there.” (Source: mysanantonio.com)

However, a 9/11/17 update from Forbes said that “A variety of midstream companies have provided updates on operations and the punchline is there has been very minimal damage and operations have either restarted or in process of restarting at various facilities. This is consistent for producers, with crude oil and natural gas production coming back on-line as well.” (Source:forbes.com)

Analysts’ Targets:

USAC is now 12.6% below analysts’ current $ 17.60 price target, and 28% below the $ 20.00 high price target.

Valuation:

USAC’s 13.44% yield dwarfs the Oil & Gas Equipment & Services industry’s average 1.67% yield, while its Price/Book is considerably lower.

Financials:

The industry isn’t known for high ROA and ROE figures – the amount of heavy equipment needed implies a large depreciation and amortization charge vs. net income, which makes USAC’s tiny ROA and ROE figures look good by comparison. Its Operating Margin is also much higher than broad industry averages, while its Debt/Equity level is much lower.

Debt and Liquidity:

Management commented on current leverage on the Q2 earnings call – “Outstanding borrowings under our revolving credit facility as of quarter-end were $ 725 million, resulting in a leverage ratio of 4.94 times, consistent with the first quarter and well within our covenant level of 5.5 times.”

The $ 1.1B credit facility matures in 2020. They had ~ $ 375M available as of 6/30/17.

(Note: we used trailing EBITDA to derive a 5.04x ratio, whereas management uses Q2’s EBITDA annualized vs. debt, to come up with their 4.94x figure.)

Summary:

We continue to rate USAC a long-term buy. This is a company which has weathered numerous Energy cycles, and we feel that they will do so once again. Meanwhile, income investors receive a very attractive quarterly payout.

All tables furnished by DoubleDividendStocks.com, unless otherwise noted.

Disclaimer: This article was written for informational purposes only, and isn’t intended as personal investment advice. Please practice due diligence before investing in any investment vehicle mentioned in this article.

Disclosure: I am/we are long USAC.

I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

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